Developing your own targeted business lists from accurate, current business data will help you focus your marketing efforts on potential customers only, dramatically increasing leads and saving money.
Creating targeted business lists using any data that has been uploaded to, or collected is very useful for sending targeted advertising out to specific groups of people based on simple demographic data or on their previous actions / interests. Any data you have can be used when segmenting.
Companies and small businesses who have a product or service to sell employ many different sales and marketing methods. Developing and maintaining an email list is a good way to get your message and your product in front of an electronic audience. Email blasts and advertisements allow you to target a specific audience and craft your message to the people you are reaching. Build a targeted email list of buyers to increase sales and keep you and your product connected to your ongoing and potential customers.
At least two types of mailing lists can be defined: an announcement list is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. The second type allows members to post their own items which are broadcast to all of the other mailing list members. This second category is usually known as a discussion list.
Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list for only contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find the common, valid addresses.
Mailing list brokers exist to help organizations rent their lists. For some organizations, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list brokers help them maximize the value of their lists.
A mailing list is simply a list of e-mail addresses of people that are interested in the same subject, are members of the same work group, or who are taking class together. When a member of the list sends a note to the group's special address, the e-mail is broadcast to all of the members of the list. The key advantage of a mailing list over a things such as web-based discussion is that as new message becomes available they are immediately delivered to the participants' mailboxes.
Specialized Mailing Lists
The most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.
As always the first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of home woodworking tools. This should be marketed to consumers because it is not an industrial grade product. Good, now we have narrowed it down to only a few billion people. As a minimum, your mailing campaign should send to the same names three times. So all you have to do is send out a few billion postcards; well you get the point. We need to narrow it down some more.
So how do you accomplish the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, profession and number of children are some of the more common qualifiers. It may take a while to figure out what combination works for your specific product. Don’t worry about political correctness when considering whom you should mail to. It is perfectly acceptable to test certain lists that may be considered "stereotypical". Many times these lists will work well. But you never know until you test them.
A special eye cream would go to women over 40, right? You need not worry that you’re targeting “older women” or that 40 is no longer considered old.
No matter how great an idea you have about a certain market, ALWAYS DO A SMALLER TEST MAILING FIRST!
Average test mailings run around 1,000-1,500 names. Once you see acceptable returns on the smaller mailing then you can jump in with the larger numbers. You may think 40+ is a good age to start with the eye cream, but you may get better results purchasing age 50+. Test test test!
Sometimes, like with cleaning products, you have a product or service that you are not comfortable that you can adequately narrow your list by the normal qualifiers. You can make certain assumptions about people: Mostly Female (but maybe not!), probably homeowners, but what else do you really know? At this point you may want to consider using a privately "managed" list.
These lists are going to cost more per name but will give you a much better way of pin-pointing possible customers. For example you could order the subscriber list from a suitable magazine. The cost per name would be, say, 10 cents per name compared to the normal average cost of 5 cents per name but although these names are nearly double the cost, you are guaranteed that all of the names you get are for people interested and therefore are much more likely to be buy your product. With the “women over 40” example – some may be wrinkly and some may look quite young and aren’t even thinking of eye cream yet.
Managed Lists are not appropriate for all situations, but can be a major help when a very specific target is needed. Don’t fret over the extra cost, the more targeted names will undoubtedly show greater overall returns in the end.
The purpose of special mailing lists is to target a specific type of customer for your specific type of business. The eventual end result is more customers and a better bottom line. And this is what we all want, right?
No matter what type of email you send out, you’ll need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows interest in your product.
An email list that YOU COLLECT YOURSELF is worth its weight in gold. This can be accomplished by using a list manager on your site. List managers also provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form. Thus, your email list is collected. This might take some time so there are methods to use until you get your own email list built.
One way to build a mailing list is to do ad swaps with other list owners. The way this works is, you (as company A) have an email list that you send newsletters to and another list owner (company B) has a list they send newsletters to. Company A and Company B place ads on one another’s mailing lists. Each of you is promoting the other’s list.
You can rent or buy targeted email lists. The list you develop using your own customers’ names is called your “house list.” Of course, when you’re first starting out, your house list is likely to be skimpy. To augment it, one way to go is rent or buy a mailing list. There are two ways to buy or rent a mailing list—approaching the company you want to rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list.
Another way to build an email list is to list your newsletter in all of the ezine directories.
One of the enduring mantras which you will almost certainly have heard is that “the money’s in the list”. All the key players not only say this but appear to demonstrate it by the simple fact that they all own and operate large opt-in lists. It would seem reasonable to assume that these list make a significant contribution to their profits.
A well run list could generate $1 / month in revenue for each contact on your list.
It does seem reasonable, but it is still an assertion rather than a fact – and it is qualified by both “a well run list” and “can generate”. Even if it isn’t a hard and fast rule, it certainly provides food for thought. If you build your list up to 3,000 to 5,000 members then you will have a nice income each month. Get to 10,000 members and above and you will be doing very well indeed.
So it’s true - the money is in the list. How much depends on the size of the list and how well you run it – but the money is there. One key thing to watch out for is that your list should be your list – the email addresses must be yours and not the property of whichever company your working with. That way you can promote as many different products and services as you like.
Of course, it takes time and effort to build your list – but it can be done. You can pick up half a dozen new subscribers every day very easily by using nothing other than free techniques. That would take you to over $2000 a month in less than a year. Consider using some paid advertising and your list will grow at a much faster rate – and so will your income.
Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.
There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list:
- Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up. - A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.
- As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it. Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.
- Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
- Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
Building Your List with Give Aways
With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.
This method is more recognized as a “starting a Give Away venture”.
In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.
The result: lots of visitors to one event as a collective effort of several participating partners!
With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!
You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.
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